Making Friends With Mayoral

Mayoral is a leading international designer, producer, marketer and distributer of children’s fashion headquartered in Malaga, Spain. In 2013 the company had a turnover of around 250 million euros, it sold approximately 22 million items, it had 160 shops, it had commercial representation in more than 70 countries, it designed more than 3000 unique styles and it employed more than 1000 people.

The company began life in 1941 as a small business (Dominguez Toledo) specialising in the production and sale of socks and shoes and has remained in the hands of the same family from its origins to this day.

The slogan of the company is ‘making friends’ and ethical and social responsibility are at the heart of everything they do. They recognise that they depend on the local community and wider world in which they operate and they believe that they have a duty to act ethically and in a sociably responsible way towards these. To this end they created and abide by the following four principles:

(1) ‘Commitment to our staff, providing them with a deserving, stable and high quality job, in accordance with their potential, that encourages promotions from within the company.’

(2) ‘Commitment to our suppliers but demanding that they comply with our code of conduct which guarantees decent labor conditions. All of our suppliers are required to meet the standards set forth in our code of conduct before any commercial relation is established.’

(3) ‘Commitment to our society through membership with several Non-profit local organizations and participating in social activities within our community.’

(4) ‘Commitment to respect the environment, frequently adapting sustainable policies and consistently making efforts to minimize pollution.’

Within this climate of ethical and social responsibility the company thrives by consistently producing an enormous variety of highly fashionable, reasonably priced children’s clothing, shoes and accessories of the highest quality. Take for example the following: girl’s cream and navy legging set, girl’s vanilla colour top with pretty ballerina print and baby girl’s red knitted dress set:

and the following: baby T-bar shoes in navy, baby girl’s pink coat and blue dummy chain with moon and star shaped wooden beads – all highly fashionable, beautifully designed, wonderfully crafted items at very affordable prices.